• AdMaster: A "Data Hub" for the lndustry

  • 2015-11-12News
  • Brand marketers are increasingly seeing the value in using data to evaluate the effectiveness of their digital marketing activities. However, to do so, they need a trustworthy and "reliable" "data hub" to help" them integrate their data from the...READ MORE (Chinese only)
  • Leveraging Data to Boost Brand Value

  • 2015-11-03Event
  • As a company that specializes in using data technology to create value for businesses, AdMaster has considerable experience leveraging data to improve marketing results, guide planning and optimize performance. AdMaster's CEO, Vincent Yan, explains how...READ MORE (Chinese only)
  • Singles' Day Showdown: Alibaba vs. JD

  • 2015-10-11News
  • Singles' Day is here again! Alibaba used to have a monopoly on the online shopping extravaganza, but in recent years JD has emerged as a strong challenger. AdMaster's annual Singles' Day Consumer Behavior Report settles the score once and for all by...READ MORE (Chinese only)
  • Pepsi Sponsors

  • 2015-09-18News
  • After a month, AdMaster's variety show sponsorship ranking is back. As the new title sponsor for "Challenger Alliance", Pepsi has succeeded in cracking the top 5 for brand recall. However, Doubility's sponsorship of "Off to School" only generated...READ MORE (Chinese only)

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