According to AdMaster’s data, as many as 60% of digital marketers think that big-data driven automated marketing/marketing cloud will be the most popular marketing technology in 2019.
Revolutionary AI technology and DMP, the “brain” of enterprise data management and decision-making, are also highly regarded. Voice recognition technology has been the most widely-used AI application over the past year as internet companies raced to develop voice assistants. AI has also been instrumental in self-driving cars, medical image recognition, and smart retail technology. Meanwhile, DMP plays a key role in enterprise digital transformation as a central hub for data integration, management, and application.
In analyzing the China Digital Marketing Trends 2019 report, Wilson Chen, COO, AdMaster says: “Big data and AI are reshaping the digital marketing landscape. Media fragmentation will continue as IoT becomes more widespread, but what drives marketing remains the same — innovative data technology and innovative content. Data, intelligence, and content are the three forces behind every enterprise’s growth in quality and efficiency. AdMaster’s data technology ensures brands maximize their digital marketing ROI and helps brand build online data and closed-loop AI operations.”
To get the full version of China Digital Marketing Trends 2019, click original article.