Leading marketing data company AdMaster has long been measuring invalid traffic data in an effort to combat advertising fraud in the China digital marketing industry. Based on data collected since 2016 until now, AdMaster has found that invalid traffic has seen a slight decrease in China.... READ MORE
AdMaster, a leading marketing data technology company in China, signed a strategic partnership agreement with Alibaba recently. The partnership represents Alimama’s (a business unit of Alibaba Group managing its core business data) big step-forward in developing a new brand marketing ecosystem with third-party collaboration.... READ MORE
In honor of World Consumer Rights Day 2017, AdMaster, the leading marketing data technology firm in China, released its second Anti Advertising Fraud White Paper unveiling the invalid traffic situation of the digital advertising industry in China.... READ MORE
The “Young People Insight Paper” jointly published by AdMaster and Tencent QQ has unveiled and analyzed young people's (13-24 years old) attitude to brands, media habits and entertainment preference in mainland China.... READ MORE
According to the latest mobile survey from AdMaster in December, China’s leading marketing data technology firm, advertisers in China said they plan to increase their digital marketing expenditure by 17% on average, while 59% of the respondents said they would increase their spending by more than 10%, even though China’s GDP growth in 2017 might be the lowest in the last 27 years.... READ MORE
According to the latest mobile survey from AdMaster in December, China’s leading marketing data technology firm, advertisers in China said they plan to increase their digital marketing expenditure by 17% in average, while 59% of the respondents said they would increase the spending by more than 10%, even though China’s GDP growth in 2017 might turn in the lowest in the last 27 years.... READ MORE
The flourish of Internet creates opportunities to advertisers as well as challenges. Advertisers have to be smarter to maximize their return on investment and the campaign performance while there are plentiful availability of device types, and ad inventory of unknown nature. Thanks to the advancement of advertising technology, China’s unique ad serving technology now enables advertisers and agencies to gain autonomous control over the media placement, target reach and optimization through this transparent automatic operation system. “Passing-back serving” is the... READ MORE
Understanding consumers are always the top priority of brands. Consumer are everywhere – they shop online as well as offline, they watch the same ad on different screens, they connect with the brands on different platforms….Data are generated in all these scenarios. The coming challenge is how to connect these fragmented media and consumption behavior to make all these happenings sensible for brands to plan for their next campaigns to maximize the ROI effectiveness.... READ MORE
BEIJING, Sept. 22, 2016, Shanghai -- In the first half of this year, up to 28% of the traffic in advertisers' digital campaigns was recognized as fraud, bringing serious concern about the integrity of the online advertising inventory the advertisers are buying, according to AdMaster's newly released "2016 Digital Advertising Anti Ad-fraud White Paper", which covers a big number of advertising campaigns in China by more than 500 advertisers from a wide range of industries in the time period between... READ MORE
Brands can overcome obstacles such as data silos and integrity of analytics by engaging data partners to enable them to “connect the dots” ... READ MORE
Over the past few years, with the development of data technology like cloud computing, the implementation of Big Data across a wide range of industries is reshaping the next generation of business. ... READ MORE
As China's most well-known and widely followed automobile exhibition, the Beijing Auto Show, now in its 14th year, will open its doors to the public on April 25th. As usual, AdMaster will be tracking consumers' reactions to the show, both online and... READ MORE
During the Cross-Device Marketing Ecosystem Development Conference, organized by AdMaster, the company announced that it had successfully developed the first-ever cross-device ID recognition technology adapted for the Chinese market... READ MORE
Whether or not device ID recognition is supported is gradually becoming an important factor for advertisers when executing ad campaigns. Since smartphones supplanted computers as the screen consumers use the most, focus has shifted to how we... READ MORE
In the era of programmatic marketing, the value of first-party data is all too apparent, so much so that many advertisers are turning their attention to how they can better manage and exploit their many years' worth of first-party data. There... READ MORE
High-quality traffic is the lifeblood of any successful app and advertisers, understandably, tend to favor apps that attract a lot of it. However here, as in other areas of digital marketing, ad fraud is a recurring source of frustration. Ren... READ MORE
As international payment systems become more advanced, Chinese consumers are increasingly taking part in online sales events in other countries, such as Black Friday in the U.S. So how common is cross-border online shopping (aka"haitao") in China... READ MORE
The digital world is evolving at breakneck speed and the same can be said for AdMaster in 2015. Last year saw us upgrade our products, develop new innovative technologies and launch our own training platform for marketing data professionals – all of which... READ MORE
According to AdMaster's Singles' Day Consumer Behavior Report, 84 percent of consumers plan on participating in this year's Singles' Day shopping frenzy and they started preparing their shopping lists two weeks... READ MORE