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INSIGHT
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79% Advertisers Will Increase Digital Marketing Budget in 2019
- 2018-12-14
- AdMaster released China Digital Marketing Trends 2019.... READ MORE (Chinese only)
AdMaster Finds a Slight Decrease of Invalid Advertising Traffic
- 2017-11-17
- Leading marketing data company AdMaster has long been measuring invalid traffic data in an effort to combat advertising fraud in the China digital marketing industry. Based on data collected since 2016 until now, AdMaster has found that invalid traffic has seen a slight decrease in China.... READ MORE (Chinese only)
AdMaster and Alibaba Jointly Develop A New Marketing Ecosystem
- 2017-09-18
- AdMaster, a leading marketing data technology company in China, signed a strategic partnership agreement with Alibaba recently. The partnership represents Alimama’s (a business unit of Alibaba Group managing its core business data) big step-forward in developing a new brand marketing ecosystem with third-party collaboration.... READ MORE (Chinese only)
AdMaster Anti-Fraud White Paper 30% of The Traffic Was Invalid
- 2017-03-20
- In honor of World Consumer Rights Day 2017, AdMaster, the leading marketing data technology firm in China, released its second Anti Advertising Fraud White Paper unveiling the invalid traffic situation of the digital advertising industry in China.... READ MORE (Chinese only)
AdMaster & Tencent QQ Launched Young People Insight Paper
- 2017-02-22
- The “Young People Insight Paper” jointly published by AdMaster and Tencent QQ has unveiled and analyzed young people's (13-24 years old) attitude to brands, media habits and entertainment preference in mainland China.... READ MORE (Chinese only)
AdMaster & Advertisers: Digital Marketing Highlights in 2017
- 2017-01-07
- According to the latest mobile survey from AdMaster in December, China’s leading marketing data technology firm, advertisers in China said they plan to increase their digital marketing expenditure by 17% on average, while 59% of the respondents said they would increase their spending by more than 10%, even though China’s GDP growth in 2017 might be the lowest in the last 27 years.... READ MORE (Chinese only)
Advertisers in China Would Increase Their Digital Marketing Budget by 17%, AdMaster Highlighted 9 Things Marketers Should Know in 2017
- 2017-01-04
- According to the latest mobile survey from AdMaster in December, China’s leading marketing data technology firm, advertisers in China said they plan to increase their digital marketing expenditure by 17% in average, while 59% of the respondents said they would increase the spending by more than 10%, even though China’s GDP growth in 2017 might turn in the lowest in the last 27 years.... READ MORE (Chinese only)
Say Goodbye To The Uncontrollable Campaign Performance: How Unilever Optimized The Performance of It’s Digital Advertising Campaign by China’s Unique Ad Serving Technology
- 2016-12-15
- The flourish of Internet creates opportunities to advertisers as well as challenges. Advertisers have to be smarter to maximize their return on investment and the campaign performance while there are plentiful availability of device types, and ad inventory of unknown nature. Thanks to the advancement of advertising technology, China’s unique ad serving technology now enables advertisers and agencies to gain autonomous control over the media placement, target reach and optimization through this transparent automatic operation system. “Passing-back serving” is the... READ MORE (Chinese only)
AdMaster’s Single-source Panel (SSP): The Holy Grail for Brands to Understand the Connection between Media Consumption and Shopping Behavior of Their Consumers in China
- 2016-11-28
- Understanding consumers are always the top priority of brands. Consumer are everywhere – they shop online as well as offline, they watch the same ad on different screens, they connect with the brands on different platforms….Data are generated in all these scenarios. The coming challenge is how to connect these fragmented media and consumption behavior to make all these happenings sensible for brands to plan for their next campaigns to maximize the ROI effectiveness.... READ MORE (Chinese only)
AdMaster Leads the Way in Proactively Combating Online Ad Fraud and Promoting Accountability in Advertising Industry
- 2016-09-22
- BEIJING, Sept. 22, 2016, Shanghai -- In the first half of this year, up to 28% of the traffic in advertisers' digital campaigns was recognized as fraud, bringing serious concern about the integrity of the online advertising inventory the advertisers are buying, according to AdMaster's newly released "2016 Digital Advertising Anti Ad-fraud White Paper", which covers a big number of advertising campaigns in China by more than 500 advertisers from a wide range of industries in the time period between... READ MORE (Chinese only)
Brands and data partners navigate China’s challenging digital market
- 2016-08-18
- Brands can overcome obstacles such as data silos and integrity of analytics by engaging data partners to enable them to “connect the dots” ... READ MORE (Chinese only)
AdMaster Safeguards Data Security for a Healthy Marketing Ecosystem
- 2016-06-29
- Over the past few years, with the development of data technology like cloud computing, the implementation of Big Data across a wide range of industries is reshaping the next generation of business. ... READ MORE (Chinese only)
This Year's Can't-Miss Cars and Brands at the Beijing Auto Show
- 2016-04-28
- As China's most well-known and widely followed automobile exhibition, the Beijing Auto Show, now in its 14th year, will open its doors to the public on April 25th. As usual, AdMaster will be tracking consumers' reactions to the show, both online and... READ MORE (Chinese only)
AdMaster Pioneers Device Recognition Technology in China That Identifies Omni-Channel Consumers
- 2016-03-29
- During the Cross-Device Marketing Ecosystem Development Conference, organized by AdMaster, the company announced that it had successfully developed the first-ever cross-device ID recognition technology adapted for the Chinese market... READ MORE (Chinese only)
Device Recognition in China: Is There Really No Solution?
- 2016-03-21
- Whether or not device ID recognition is supported is gradually becoming an important factor for advertisers when executing ad campaigns. Since smartphones supplanted computers as the screen consumers use the most, focus has shifted to how we... READ MORE (Chinese only)
How to Use First-Party Data to Drive Programmatic Marketing
- 2016-03-21
- In the era of programmatic marketing, the value of first-party data is all too apparent, so much so that many advertisers are turning their attention to how they can better manage and exploit their many years' worth of first-party data. There... READ MORE (Chinese only)
App-Based Ad Fraud: How Do I Deal With It?
- 2016-01-11
- High-quality traffic is the lifeblood of any successful app and advertisers, understandably, tend to favor apps that attract a lot of it. However here, as in other areas of digital marketing, ad fraud is a recurring source of frustration. Ren... READ MORE (Chinese only)
Haitao vs. Singles' Day: Shopping Without Borders
- 2016-01-11
- As international payment systems become more advanced, Chinese consumers are increasingly taking part in online sales events in other countries, such as Black Friday in the U.S. So how common is cross-border online shopping (aka"haitao") in China... READ MORE (Chinese only)
Becoming a Data Hub: A Look Back at AdMaster in 2015
- 2016-01-11
- The digital world is evolving at breakneck speed and the same can be said for AdMaster in 2015. Last year saw us upgrade our products, develop new innovative technologies and launch our own training platform for marketing data professionals – all of which... READ MORE (Chinese only)
Singles' Day Has Arrived! Shoppers Started Preparing Two Weeks Ago. Where Were You?
- 2015-11-12
- According to AdMaster's Singles' Day Consumer Behavior Report, 84 percent of consumers plan on participating in this year's Singles' Day shopping frenzy and they started preparing their shopping lists two weeks... READ MORE (Chinese only)
