AdMaster’s Single-source Panel (SSP): The Holy Grail for Brands to Understand the Connection between Media Consumption and Shopping Behavior of Their Consumers in China

Understanding consumers are always the top priority of brands. Consumer are everywhere – they shop online as well as offline, they watch the same ad on different screens, they connect with the brands on different platforms….Data are generated in all these scenarios. The coming challenge is how to connect these fragmented media and consumption behavior to make all these happenings sensible for brands to plan for their next campaigns to maximize the ROI effectiveness.Read More>