2015-11-12

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根据 AdMaster 2015双11消费者行为调研,你应该早就开始准备加入双11买买买的大战中了!今年中国消费者平均提早14天开始准备双11购物清单,有84%消费者预计参加双11购物狂欢节,参与率是历年最高;不仅如此,消费者对双11的购物预算较去年显着增加,且价格战已不是唯一的制胜点。移动端购物趋势愈发明显。有六成消费者关注京东,为阿里巴巴带来压力。

节后,AdMaster 将针对消费者实际行为,推出《2015年双11消费者行为研究报告》,请大家持续关注AdMaster 官方微信。
研究方法:移动互联网在线调研
数据来源:AdMaster 移动端样本库
2014年9月22-28日,样本量:1,469
2015年10月8-9日,样本量:1,899


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