Marketing Data Solutions

Ad Tracking & Measurement
Evaluating the Effectiveness of Digital Investments
Data-Driven Optimization & Planning
Using Big Data to Power Strategic Decision-Making
Data Management
Integrating All Digital Marketing Data Into a Single Hub

CSRMaster

An All-In-One Cross-Screen Budget Allocation & Media Optimization Tool

  • - Helps advertisers with multi-channel ad placement allocation and optimization.
  • - Covers the largest number of regions and screens in China.
  • - Easily exports KPI results in a single click.
  • - The only cross-screen reach solution in China to offer both real-time measurement and real-time alerts.

SEI

China's First Sponsorship Effectiveness Modeling Tool

  • - The industry's leading quantitative evaluation system for multi-source data.
  • - Evaluates a brand's sponsorship effectiveness on a weekly basis by looking at program performance, brand association and consumer commitment.
  • - Allows brands to optimize their sponsorship activities and plans future campaigns.

e-Mix

A Multi-Purpose Marketing Data Modeling System

  • eMix for Campaign Evaluation
  • - Measures the effectiveness of an ad campaign on increasing brand KPIs and calculates its ROI.
  • - Simulates different media allocation scenarios and identifies the optimal one that will maximize brand value.
  • eMix for Sales Optimization
  • - Analyzes the effect that different marketing activities have on e-commerce sales and calculates their ROI.
  • - Identifies the optimal marketing budget allocation on e-commerce platforms that will maximize online sales.
  • eMix for Customer Attribution
  • - Calculates the impact that different media or ad channels have on brand KPIs.
  • - Simulates different media allocation scenarios and how they affect brand KPIs, identifying the optimal allocation scenario.
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