Marketing Data Solutions

Ad Tracking & Measurement
Evaluating the Effectiveness of Digital Investments
Media Insights &
Analytics
Cover Socialized Data Research Content and Pan IP

CSRMaster

An All-In-One Cross-Screen Budget Allocation & Media Optimization Tool

  • - Helps advertisers with multi-channel ad placement allocation and optimization.
  • - Covers the largest number of regions and screens in China.
  • - Easily exports KPI results in a single click.
  • - The only cross-screen reach solution in China to offer both real-time measurement and real-time alerts.

SEI

China's First Sponsorship Effectiveness Modeling Tool

  • - The industry's leading quantitative evaluation system for multi-source data.
  • - Evaluates a brand's sponsorship effectiveness on a weekly basis by looking at program performance, brand association and consumer commitment.
  • - Allows brands to optimize their sponsorship activities and plans future campaigns.
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