Provides brands with the optimal combination of KOLs
AdMaster offers the foremost KOL evaluation and selection system in China. Based on KOL quality and past campaign data, it creates a complete KOL marketing cycle through pretest, selection, management, posttest, and measurement/optimization and provides brands with the optimal combination of KOLs.
AdMaster's KOL selection system covers mainstream social media platforms (including Sina Weibo, WeChat, Xiaohongshu, TikTok/Douyin, Bilibili, Babytree, and Zhihu) as well as numerous livestreaming platforms. With highest-level Weibo API permissions, it can monitor tens of millions of real accounts on Weibo and WeChat. It provides multidimensional industry baselines, authentically evaluates KOL effectiveness, directly presents KOL benefit-cost ratios, and scientifically evaluates KOL commercial value. As a result, brands are more empowered in price negotiations and can reduce campaign costs.
Using leading knowledge graph system architectures, AdMaster can thoroughly mine massive amounts of online data, construct knowledge graphs around persons and content, and intelligently filter low-quality, fraudulently inflated engagement content, showing the real picture of KOL effectiveness.